Plug.Dev
Where Devtools partner
with Creators That Code
Plug is the creator platform for Devtools. We help coder-first marketing teams engage, educate and influence users through influencer, launch, writer, and partner programs.
Trusted by startups and enterprises
Platform
Focus on Strategy, We Automate the Rest
Say goodbye to spreadsheets, emails, and cold DMs. Run your entire creator marketing workflow in one place: from discovery and briefing, to content reviews, and analytics.
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new
Community
The Definitive Network of Creators That Code
Plug is the largest and only dedicated network of Creators That Code.
From renowned educators who've taught millions, to niche dev influencers shaping tech conversations. This is your direct line to talent shaping the new coder world.
Strategy
Go All-In On Creator-Led Growth (CLG)
You've got the creator pool. Now, it's time for the modern playbook. Creator-Led Growth (CLG) moves beyond disconnected efforts, turning trusted Creators That Code into a cohesive engine for content, distribution, and genuine developer trust.
This isn't just another campaign, it's your new operating model.
Program Builder
Modular Program Builder to Fit Your Goals
Creator
Launch
Influencer
Writer
Partner
Creator Portal
Your Branded Creator Portal, Live in Minutes
Our Creator Portal is your dedicated inbound and outbound engine, attracting and managing influencers, writers, streamers, and speakers. Unify your GTM strategy and scale creator partnerships effortlessly from one place.
Tools and Teams
Everything You Need to Build, Manage and Scale Your Partner Programs
Support
Done-For-You Campaigns
Our dedicated Campaigns Team helps you reclaim your time so you can focus on the high-impact, strategic decisions.
Campaigns
Campaigns on Autopilot
Full campaign monitoring and management tools at your fingertips.
Analytics & Reporting
Unified Analytics and Reporting
Automated reports, content analytics, and UTM Builder to track ROI.
Visits
-2,4%
163.4k
Content
Faster Content Collaboration
On-platform draft review, commenting, and approvals for easier collaborations
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Payments & Rewards
Global Creator Payouts and Rewards
Manage campaign payouts or rewards with merch and other perks.
Devtool Directory
Get Discovered by Creators - Free
Add your brand to the Plug.dev directory to let creators find and promote your product organically using incentive links.
Launch
Product launch essays, use cases
Leadership
Memos and vision essays, funding announcements
Courses
Micro (or full) courses for your website or docs
Tutorials
Video tutorials for your landing page or docs.
UGC
User generated content for social or websites
Adverts
UGC and Ad package for social
Marketplace
Expert Creator Content, On Demand
Instantly book targeted, one-off content pieces. From product launch essays and video tutorials to UGC and ad packages all from our curated creator marketplace.
Community
Trusted by Creators, Startups and Enterprises.
Join hundreds of creators and companies from around the world
The team cares about the success of the program and helps by guiding us through the process providing recommendations.
The platform is easy to use making it easy to work with new creators and streamline the process.
Angela Najarian
Director, Digital Media
A pleasure, as always.
Everybody's super keen to help, always with a smile and good vibes!
Thanks again for being kind, helpful and a pleasure to work with.
Devops Toolbox
Creator
Plug understands and appreciates the Creator side of things.
They were great to work with, collaborative, and pleasantly easy-going. Recommend!
Bret Fisher
Creator
The Plug team are super easy to work with, and they consistently bring high-quality sponsors relevant to my audience.
Conner Ardman
Creator
A joy to work with. Always helpful and friendly. I've worked with other more generic platforms and agencys in the past but working with a developer specific platform who understands my content means I only get offers that actually align with my channel and values.
Kevin Powell
Creator
The Plug.dev crew is amazing at taking care of every end of the influencer "stack" whether you're a sponsoring organization or a creator getting content out into the world. Also as a creator, I genuinely have appreciated every sponsor that’s come my way because they’ve been relevant to my dev audience.
Cassidy Williams
Creator and Director of Developer Advocacy
It feels like they care about creators and want to help us succeed. The tools just work, and it genuinely feels like a platform that gets it. Highly recommend.
Santiago
Creator
The Plug team seem genuinely interested in helping creators like me succeed. A dev-specific platform that understands our workflow.
Tobi Tackles
Creator
It's a full time job managing developer influencer campaigns.
It’s even more exciting when there's a team you can trust to do it for you.
Lindsay
Head of Growth
Ya’ll understand dev creators, got great brand connections, and the whole experience is just super smooth. Big fan. Would recommend.
Forrest Knight
Creator
If you're building a DevTool company, Plug.Dev is essential for nailing influencer marketing.
Highly recommend!
Steven Tay
Founder and CEO
The plug team was extremely responsive and would always looked out for me.
They made my life super easy as I started to get my first bookings.
Couldn't imagine having to deal with all of this as a new content creator on my own.
Codebrew
Creator
Start Partnering With Creators That Code
Join hundreds of creators and companies from around the world
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